International Journal on Customer Relations - Research Factor (Impact Factor)

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International Journal on Customer Relations

PublisherPublishing India Group
Print ISSN2320-7515
Chief EditorDr. Urvashi Makkar
AddressPublishing India Group Plot no - 56 1st Floor, Deepali Enclave Near Deepali chowk Pitampura New Delhi-110034
Impact Factor Or Status0.251
Journal Description
International Journal on Customer Relations, bring together academicians, researchers, information scientists to focus on understanding the modern development in the field of Customer Relationship and establishing new collaboration in this area. In the present-day competitive scenario, when products are perceived by the customers as value-delivery-vehicle, extensions of their personality and possessions enhancing their status in society, the companies are forced to look beyond just product innovation and price leadership to retain their strategic advantage in the market. The marketers have realised that only the customer orientation can help them in inculcating enduring relations which can be sustained as strategic advantage over the competitors; provided it is nurtured and managed well. Customer Relationship Management (CRM) initiatives with the objective of fulfilling the customer expectations and building, maintaining and strengthening long term relationship with them have become survival mantra for all the companies today.
Journal Language
Accessibility Type (Free/Paid)
Area of Specialization
CRM initiatives, eCRM, CRM strategies, Relationship Marketing, Quality Management System (QMS), CRM application like Sales Force Automation (SFA), Business Process Reengineering (BPR), future of CRM like Software as a Service (SaaS) and cloud computing etc.
Starting Year of the Journal
Online Availability (Yes/No)
Content Accessibility (Full Text/Abstract/ Table of Content)
Full Text

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